Mass Innovation in Business
As a business owner we know that the definition of Mass Innovation in business changes with the times. As a company we must always be on the cutting edge of Mass Innovation in order to keep up with our competitors.
Ten Habits of Mass Innovation
1) Environmental Careers – These jobs entail working on the front line–working in the environment to help nature in some way. In many cases the goal of these jobs is to undo the impact humans have had on the Earth over the preceding decades and centuries.
2) Energy – The careers in this segment are focused on the energy puzzle. How do we shift our energy sources away from fossil fuels and toward renewable energy sources in a profitable, cost effective, streamlined way?
3) Green Products and Services – Existing businesses and start up businesses are stepping up their production of green products and services. Whether these products and services change how we live, eat, clean, travel, invest, decorate, or build, they lessen the impact we have on the Earth.
4) Green Innovation – This is the cutting edge of the green sector. If you listen to the news, you’ll learn about new innovations almost every day.
5) Implementing, Systematizing, Manufacturing, Distributing – Getting these innovations to a place where they can be reliably produced and efficiently distributed will be key. Roles will vary by product, but this is where the hands on work will get done. Plenty of career opportunities here as various product lines mature.
6) Marketing and Sales – The next step is to create a demand for the new products by motivating and persuading people to choose the new products over the old ones. If you’ve used these skills in other industries, you will be able to transfer them to this arena.
7) Inspiring and Educating – Still another group of people will be involved in encouraging, inspiring, and educating people to change their choices and actions. In some cases these are individuals or foundations with a cause. It could also be educating people on the technical side of using new products.
8) Sustainable Companies – Another way to green your career would be to work for a company that is sustainable. These companies evaluate their decisions based on how they impact people, how they impact the environment, and how they impact profits. Examples of companies in this category are: Ben and Jerry’s Ice Cream, Clif Bar, Seventh Generation, Tom’s of Maine, Newman’s Own, Eileen Fisher, and Greyston Bakery.
9) Green Your Own Business – If you are in business for yourself, think about how you might change your services or business practices to become greener. In the last month I’ve heard of green public relations firms, green builders, green interior designers, green dry cleaners, green cleaning companies…and I haven’t even been searching for these examples.
10) Change Your Personal Work Habits. Ask your co-workers to do the same. If you aren’t able to make a career change, be conscious about your habits at work. How are you using energy? How are you disposing of waste? How are you getting to work? Every little bit does add up.
Effect of Mass Innovation
Mass Innovation services involving the end-user have become increasingly popular in today’s business marketplace. If you have a certain product you’re selling or service you’re trying to get out to the masses who better to let you know if it’s working in the people who are your target market. The internet in particular has given us a great forum to foster this kind of innovation.